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Usain Bolt extends his contract with Puma

Usain Bolt extends is contract with the German sportwear giant Puma making him the highest payed track athlete. The new contract will stand until the end of 2013 which makes Bolt a big part of their marketing for the 2010 London Olympics says Puma. Puma will not reveal the value of the new contract however they state that it is “by far the largest ever given to a track & field athlete,” However a good number of press reporters have compared the numbers to Nike’s four-year contract with football star Christiano Ronaldo, worth 32.5M. This puts Usain Bolt in the top earners in the world of sport according to Puma next to many other great sportsmen and women.

Puma has been sponsored since he was 16 and now also has own collection with Puma called “Bolt Collection” where he co-designes. There is a collection of accessories, footwear and clothing. The “Bolt Collection” was launched this May, however a new collection with Bolt’s logo is due out in December.Bolt says “It’s all about fashion. I’m trying to do different things, I’m trying to change the sport up pretty much,” The plan was to change different shirts everywhere I run. Next season we have the option of getting somebody in the country that I travel to to design a shirt for me and I’ll compete in it. I’m just trying to bring some fun to the sport and make people want to watch. It makes people want to watch and see what you’re going to do.”

Bolt also speaks warmly about his sponsors during a press release  “Puma’s been by my side since the beginning, before anyone knew what I was capable of achieving,”

Lightning-Bolt holds the world and Olympic records for the 100 meters, 200 meters and 4 x 100 meter relay . He ran the 100 meters in a world-record beating 9.58 seconds in 2009 in Berlin. Klick here to read more about his world records!